ADDM (Advance Diploma in Digital Marketing)
Duration-12 Months
MODULE -1
Digital Marketing Overview
- What is Digital Marketing?
- Difference between Traditional and Digital Marketing?
- Scope of Digital Marketing?
- Who can learn Digital Marketing Course?
- Market research & business branding
- Increasing Visibility, What is visibility?
- Inbound and Outbound Marketing.
- Bringing Traffic and Converting Traffic into Lead.
- Tools of Digital Marketing.
Website Planning and Development
- Domain and Hosting overview.
- Adding webpages and Content writing using WordPress.
- Adding plugins.
- Creating blueprint of every pages.
- Different Types of website (static, dynamic).
- Many ways to connect with online influencers.
- 100 unique ways to write the magnetic headlines with Examples.
- Tools for website development
MODULE -2
Email Marketing
- Mail Account and its tools?
- Inbox, Spam, Trash, Sent, Import, Export, Contact, Calendar etc.
- What is Email Marketing?
- Types of email marketing- Opt-in & bulk emailing?
- Setting up lists & web form.
- Creating a broadcast email.
- What are auto responders? Also its Setting.
- How to do bulk emailing?
- Best practices to send bulk emails.
- Tricks to land in inbox instead of spam folder.
- Top email marketing software’s & a glimpse of how to use them.
- How to increase opt-in email list with content marketing with examples.
Online Advertising
- What is Online Advertising?
- Types of Online Advertising
- Display Advertising
- Banner ads
- Rich Media ads
- Pop ups and Pop under ads
- Contextual advertising
- In Text ads
- In Image ads
- In video ads
- In page ads
- Display Advertising
- What are Payment Modules?
- Companies that provide online advertising solution.
- Tracking & Measuring ROI of online adv.
- Assignment on allocating funds to various.
- Different Online advertising platforms.
- Creating Banner Ads Using Tools.
MODULE -3
Search Engine Optimization
- Understand SEO & Google or other Search Engines.
- What is SEO and how it works?
- What is Search Engine Result Pages SERP and how it works?
- What are Keywords and also its Types.
- Types of SEO ?
- On Page SEO
- Off Page SEO
- Tools for SEO
- Some Techniques of SEO
- White Hat
- Black Hat
- Gray Hat
- Google Bot (Google Crawler) &Google Algorithm
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda, Penguin and EMD Update?
Google Analytics and Ad words
- Introduction to Google Analytics and its works.
- Understanding cookie tracking used by Google Analytics.
- Google AdWords Overview
- Understanding inorganic search results
- Introduction to Google Adwords
- Setting up Google Adwords account
- Understanding Adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc
- PPC (Pay Per Click)
- Paid Search Ad
- Types of Advertising campaigns- Search, Display, Shopping & Video
- Understanding Bids and flexible bidding strategies.
- Understanding different types of bid strategy-
- Manual
- Auto
- Advanced level bid strategies-
- Enhanced CPC
- CPA
- What is Click through Rate CTR?
- How to increase CTR?
MODULE -4
Social Media Marketing
- What is Social Media also understand their Existing?
- Different platform for Social Media Marketing
- Facebook Marketing
- Uploading contacts for invitation
- Exercise on fan page wall posting
- Increasing fans on fan page
- Advertising on linkedIn
- LinkedIn Marketing
- Company profile vs Individual profiles
- Linkedin advertising & it’s best practices
- Advertising on linkedIn
- Twitter Marketing
- Tools to listen & measure Influence on
- Twitter: TweetDeck, Klout, PeerIndex
- How to do marketing on Twitter
- Black hat techniques of twitter marketing
- Advertising on Twitter
- Youtube Marketing
- Developing Youtube video marketing Strategy
- Bringing visitors from Youtube videos to your website
- Creating Video AD groups
- Uploading videos on video marketing websites
- Using Youtube for business
Business on Apps
- What is Mobile Applications?
- Why App Store optimizations are important?
- What is Google Play Ranking?
- App Store Optimization tools Used today.
- How to check Apps Authentication?
Affiliate Marketing
- What is Affiliate Marketing?
- India’s & World’s top affiliate agencies
- Makes money in affiliate marketing.
- Secrets of Affiliate Marketing?