ADDM (Advance Diploma in Digital Marketing)

Duration-12 Months


Digital Marketing Overview

  • What is Digital Marketing?
  • Difference between Traditional and Digital Marketing?
  • Scope of Digital Marketing?
  • Who can learn Digital Marketing Course?
  • Market research & business branding
  • Increasing Visibility, What is visibility?
  • Inbound and Outbound Marketing.
  • Bringing Traffic and Converting Traffic into Lead.
  • Tools of Digital Marketing.

Website Planning and Development

    • Domain and Hosting overview.
    • Adding webpages and Content writing using WordPress.
    • Adding plugins.
    • Creating blueprint of every pages.
    • Different Types of website (static, dynamic).
    • Many ways to connect with online influencers.
    • 100 unique ways to write the magnetic headlines with Examples.
    • Tools for website development


Email Marketing

  • Mail Account and its tools?
    • Inbox, Spam, Trash, Sent, Import, Export, Contact, Calendar etc.
  • What is Email Marketing?
  • Types of email marketing- Opt-in & bulk emailing?
  • Setting up lists & web form.
  • Creating a broadcast email.
  • What are auto responders? Also its Setting.
  • How to do bulk emailing?
  • Best practices to send bulk emails.
  • Tricks to land in inbox instead of spam folder.
  • Top email marketing software’s & a glimpse of how to use them.
  • How to increase opt-in email list with content marketing with examples.

Online Advertising

    • What is Online Advertising?
    • Types of Online Advertising
      • Display Advertising
        • Banner ads
        • Rich Media ads
        • Pop ups and Pop under ads
      • Contextual advertising
        • In Text ads
        • In Image ads
        • In video ads
      • In page ads
    • What are Payment Modules?
    • Companies that provide online advertising solution.
    • Tracking & Measuring ROI of online adv.
    • Assignment on allocating funds to various.
    • Different Online advertising platforms.
    • Creating Banner Ads Using Tools.


Search Engine Optimization

  • Understand SEO & Google or other Search Engines.
  • What is SEO and how it works?
  • What is Search Engine Result Pages SERP and how it works?
  • What are Keywords and also its Types.
  • Types of SEO ?
    • On Page SEO
    • Off Page SEO
  • Tools for SEO
  • Some Techniques of SEO
  • White Hat
  • Black Hat
  • Gray Hat
  • Google Bot (Google Crawler) &Google Algorithm
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?

Google Analytics and Ad words 

  • Introduction to Google Analytics and its works.
  • Understanding cookie tracking used by Google Analytics.
  • Google AdWords Overview
  • Understanding inorganic search results
  • Introduction to Google Adwords
  • Setting up Google Adwords account
  • Understanding Adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • PPC (Pay Per Click)
  • Paid Search Ad
  • Types of Advertising campaigns- Search, Display, Shopping & Video
  • Understanding Bids and flexible bidding strategies.
  • Understanding different types of bid strategy-
    • Manual
    • Auto
  • Advanced level bid strategies-
    • Enhanced CPC
    • CPA
  • What is Click through Rate CTR?
  • How to increase CTR?


Social Media Marketing

  • What is Social Media also understand their Existing?
  • Different platform for Social Media Marketing
    • Facebook Marketing
  • Uploading contacts for invitation
  • Exercise on fan page wall posting
  • Increasing fans on fan page
  • Advertising on linkedIn
    • LinkedIn Marketing
  • Company profile vs Individual profiles
  • Linkedin advertising & it’s best practices
  • Advertising on linkedIn
    • Twitter Marketing
  • Tools to listen & measure Influence on
  • Twitter: TweetDeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of twitter marketing
  • Advertising on Twitter
    • Youtube Marketing
  • Developing Youtube video marketing Strategy
  • Bringing visitors from Youtube videos to your website
  • Creating Video AD groups
  • Uploading videos on video marketing websites
  • Using Youtube for business

Business on Apps

  • What is Mobile Applications?
  • Why App Store optimizations are important?
  • What is Google Play Ranking?
  • App Store Optimization tools Used today.
  • How to check Apps Authentication?

Affiliate Marketing

  • What is Affiliate Marketing?
  • India’s & World’s top affiliate agencies
  • Makes money in affiliate marketing.
  • Secrets of Affiliate Marketing?

Blogging and Freelancing