DDM (Diploma In Digital Marketing)
Duration - 6 Months
MODULE -1
Digital Marketing Overview
- What is Digital Marketing?
- Difference between Traditional and Digital Marketing?
- Scope of Digital Marketing?
- Who can learn Digital Marketing Course?
- Market research & business branding
- Increasing Visibility, What is visibility?
- Inbound and Outbound Marketing.
- Bringing Traffic and Converting Traffic into Lead.
- Tools of Digital Marketing.
Website Planning and Development
- Domain and Hosting overview.
- Adding webpages and Content writing using WordPress.
- Adding plugins.
- Creating blueprint of every pages.
- Different Types of website (static, dynamic).
- Many ways to connect with online influencers.
- 100 unique ways to write the magnetic headlines with Examples.
- Tools for website development.
MODULE -2
Email Marketing
- Mail Account and its tools?
- Inbox, Spam, Trash, Sent, Import, Export, Contact, Calendar etc.
- What is Email Marketing?
- Types of email marketing- Opt-in & bulk emailing?
- Setting up lists & web form.
- Creating a broadcast email.
- What are auto responders? Also its Setting.
- How to do bulk emailing?
- Best practices to send bulk emails.
- Tricks to land in inbox instead of spam folder.
- Top email marketing software’s & a glimpse of how to use them.
- How to increase opt-in email list with content marketing with examples.
Online Advertising
- What is Online Advertising?
- Types of Online Advertising
- Display Advertising
- Banner ads
- Rich Media ads
- Pop ups and Pop under ads
- Contextual advertising
- In Text ads
- In Image ads
- In video ads
- In page ads
- Display Advertising
- What are Payment Modules?
- Companies that provide online advertising solution.
- Tracking & Measuring ROI of online adv.
- Assignment on allocating funds to various.
- Different Online advertising platforms.
- Creating Banner Ads Using Tools.