DDM (Diploma In Digital Marketing)

Duration - 6 Months


Digital Marketing Overview

  • What is Digital Marketing?
  • Difference between Traditional and Digital Marketing?
  • Scope of Digital Marketing?
  • Who can learn Digital Marketing Course?
  • Market research & business branding
  • Increasing Visibility, What is visibility?
  • Inbound and Outbound Marketing.
  • Bringing Traffic and Converting Traffic into Lead.
  • Tools of Digital Marketing.

Website Planning and Development

  • Domain and Hosting overview.
  • Adding webpages and Content writing using WordPress.
  • Adding plugins.
  • Creating blueprint of every pages.
  • Different Types of website (static, dynamic).
  • Many ways to connect with online influencers.
  • 100 unique ways to write the magnetic headlines with Examples.
  • Tools for website development.


Email Marketing

  • Mail Account and its tools?
    • Inbox, Spam, Trash, Sent, Import, Export, Contact, Calendar etc.
  • What is Email Marketing?
  • Types of email marketing- Opt-in & bulk emailing?
  • Setting up lists & web form.
  • Creating a broadcast email.
  • What are auto responders? Also its Setting.
  • How to do bulk emailing?
  • Best practices to send bulk emails.
  • Tricks to land in inbox instead of spam folder.
  • Top email marketing software’s & a glimpse of how to use them.
  • How to increase opt-in email list with content marketing with examples.

Online Advertising

  • What is Online Advertising?
  • Types of Online Advertising
    • Display Advertising
      • Banner ads
      • Rich Media ads
      • Pop ups and Pop under ads
    • Contextual advertising
      • In Text ads
      • In Image ads
      • In video ads
    • In page ads
  • What are Payment Modules?
  • Companies that provide online advertising solution.
  • Tracking & Measuring ROI of online adv.
  • Assignment on allocating funds to various.
  • Different Online advertising platforms.
  • Creating Banner Ads Using Tools.